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The side view and the division into topics create the feeling of a recipe book.
Each chapter presents varied information about the chef.
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I wanted to create a modern logo that incorporates a hot pepper, a staple ingredient found in almost every type of cuisine.
I aimed to develop a language that mimics hand-made illustrations, reminiscent of the craftsmanship found in the work of chefs. In addition, I aimed to exclusively illustrate themes related to the 'chef salad,' adhering to a specific color palette.
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