.gif)
.png)
.png)
.png)
.png)
Most of those surveyed have purchased coffee online.
The primary interests among them are the type of coffee and the quality of the coffee machine.
Most people have a basic understanding of coffee types and preparation.
And most importantly,
people care more about the taste
of the coffee than the price.
E-commerce stores don’t provide
enough information about the types,
flavors, and aromas of the coffee they offer.
There are no user reviews of the coffee flavors on the site.
There is no option for ordering a sample.
People have a hard time finding the flavor taste they're looking for.
The descriptions of the types of coffee available are neither accurate nor clear.
.png)
Married with two children, Tal works as a software engineer at a gaming company. He owns a Bean-to-Cup coffee machine and understands the basic information about the coffee he drinks - the types, strengths, and flavors, but not beyond that.Ordering takes him an average of three minutes because he knows exactly what to buy. He usually doesn't try to discover new flavors and often repeats previous purchases, but occasionally orders a new flavor. He does not compromise on his lifestyle and strives to maintain a healthy routine of work, family, hobbies (mostly fitness), and leisure.
It's important to me that the coffee I drink is of high quality.
In general, the prices of coffee are too high.
I don't know much about types of coffee; I stick to what I know.
I drink 2-3 cups of coffee a day.
I buy coffee online once or twice a month on the same site.
I drink my first cup of coffee at home,
the second at the office, and third at home after work.
Excited for my morning coffee.
A moment of coffee is a moment of rest.
Tired of my busy routine.
Overwhelmed - no time to rest.
First, this is what the website I'm rebuilding looks like.
Messy home page
Unclear categories
.png){kind=icon}
Pusing a promotion before even explaining about the coffee machine
Not enough details about the coffee machine
Same button design for two different actions
After a long research I realized that the
main things that don't work are:
%201.png)
1
2
.gif)
Clean and simple product promotions
A section that features the most popular products
An option to rate products and leave reviews
A sticky shopping cart and accessibility button
Fast login and the option to repeat previous orders
A "quick look" feature that shows the product description
3
.gif)
Simple categorization and navigation on the site.
The categories include coffee, coffee machines, coffee accessories, and repair services, each featuring illustrations of the products.
4
Strength, type of coffee (espresso, cappuccino...), origin of coffee,
type of roast,bitterness, acidity, recommended milk, weight
+
New, best sellers, high price to low and vice versa
5
.gif)
A detailed description of the coffee roasting process, the area of its cultivation, and the cultivation method.
Tastes just like...
Providing precise descriptions of flavors that closely resemble the distinct taste profile of the coffee.
Additional preparation techniques and recommendations:
Filter, v60, and French Press.
Reviews
A "You Might Also
Like" section
.png){kind=small}
.png){kind=small}
.png){kind=small}
.png){kind=small}
